Baptist Health Paducah wins national award for ad campaign
Baptist Health Paducah has received a national award for its “My Heart Belongs to Baptist” ad campaign.
It received a silver award in The 2013 Aster Awards, an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries from calendar year 2012 competed against similar-sized organizations in their category.
Baptist Health launched the campaign last summer. It included patients’ stories of loyalty, sharing how their “hearts” really do belong to Baptist, the heart hospital our region prefers 3 to 1.
All contest winners are posted on the Aster Awards Web site (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine. The competition is hosted by the magazine and Creative Images, Inc.