Baptist Health Paducah ad campaigns receive national awards
Baptist Health Paducah’s Pink Glove Dance public relations campaign for breast cancer awareness and “Miracles Every Day” television advertising are among national winners of the 29th Annual Healthcare Advertising Awards.
The “miracles” campaign was one of 245 silver award winners, and the Pink Glove Dance entry was one of 231 bronze winners.
A national panel of judges reviewed 4,000 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
Baptist Health Paducah launched the “miracles” TV/video series in November, featuring hospital staff and a number of patients able to return to their daily activities after treatment for heart attack, stroke, cancer and premature birth. Each story ends with the message: “Sometimes it’s hard to believe in miracles until you see them happening every day.” They can be viewed at www.baptistmiracles.tv. (The same campaign was recognized last week as a winner in the Aster Awards, another national contest.)
Last October, Baptist Health Paducah finished sixth nationally in social media voting for its Pink Glove Dance video, featuring about 225 employees, including several breast cancer survivors. In addition to the bronze award for the complete public relations campaign, the Pink Glove video won a merit award. (See www.westernbaptist.com/pinkglove).
The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.